We are committed to protecting your privacy
This policy gives information on the types of processes that may result in data being collected about you when you use this website or interact with our digital marketing content. Your continued use of this website and our content indicates that you agree to the collection of this information.
Where you provide personal data to Lorensbergs Ltd the data will only be used for the service and type of information you have requested. We will not pass your information onto third parties without your consent except in the uncommon or specific instances described further below.
We may change the privacy notice from time to time by amending this page.
For the purpose of the Data Protection Act 1998 and General Data Protection Regulation EU 2016/679, the data controller is Lorensbergs Limited, incorporated and registered in England and Wales with company number 03878554 whose registered office is at 28 Castle Street, Hertford, SG14 1HH, UK.
Information we collect about you
We will collect any or all of the information that you give us depending on the type of transaction you enter into, including your name, workplace address, job title, department, organization, telephone number and email address, together with data about your use of the website. Other information that may be needed from time to time to process a request may also be collected from you or from the public domain, for example, we will keep a record of our correspondence and if we had contact at an event.
We do not collect any Special Categories of Personal Data about you, such as your gender, ethnicity or details relating to your private life.
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). We will notify you at the time of any such problems.
Use of your information
We use your information in the following ways:
- To process the task for which you visited the website.
- Communicate with you during the course of providing our services, for example with your enquiries and requests.
- To provide you with information about goods or services relevant to your job role and type of organization, that we feel may be of interest to you. By submitting your email address, you understand that you may receive by email the particular piece of information you requested, as well as us sending you future appropriate and useful communications to your email address. This includes but is not limited to our latest resources (briefings, reports, whitepapers, infographics, videos and case studies), webinar invitations, customer events and product news. At any time, you can unsubscribe from our marketing email communications. The link will always be in the footer of the email.
- Track your use of our communications including your use of our site and email opens in order to administer and improve these and tailor the frequency of our content we send you to your level of interest.
- To notify you about changes to our service.
On what basis can we use your information?
We will only use your personal data when the law allows us to, where it is supportive of our legitimate business interests and where these interests are not overridden by your data protection and other fundamental rights. These interests include:
- To support our communities of customers better
- For purposes of personalization and relevancy
- To support us in researching and developing our products to meet customer needs
- To help us to understand and improve the effectiveness of our communications
Who your information will be shared with
As stated, we will not pass your information onto third parties except in very specific or exceptional circumstances as indicated below.
We may have to pass your details to certain organizations (our ‘data processors’) who carry out activities on our behalf as part of providing our services and to support our marketing operations. All third parties comply with GDPR legislation as our data processors. They include our hosting partners and our marketing and website agencies. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third party service providers to use your personal data for their own purposes. They are only permitted to process your personal data for specified purposes and in accordance with our instructions.
We will also disclose your personal information to third parties as follows:
- In the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets.
- If our company or substantially all of our assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.
- If we are under a duty to disclose or share your personal data in order to comply with any legal obligation and other agreements; or to protect the rights, property, or safety of our company, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
How long we keep your data for
We will retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we take your customer purchase history into account or if you have demonstrated interest in our products by engaging with our emails or visiting this website.
Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right of access, rectification, erasure, right to restrict processing and in relation to automatic decision making and profiling, to data portability, and the right to object. These are described further on the ICO website.
How you can request access, update or erase your information
You have a right to request a copy of the personal information we hold about you, known as a ‘data subject access request’. You also have the right to request that information we hold about you which may be incorrect, or which has been changed since you first told us is updated or removed. These requests are free of charge and can be sent to firstname.lastname@example.org. Please note however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
How you can restrict or object to us using your data
You can ask us to suspend the way in which we are using your information in certain scenarios, or object to our processing your data where we are relying on a legitimate interest ground (or those of a third party) and you feel it impacts on your fundamental rights and freedoms, or where we are processing your personal data for direct marketing purposes. In some cases where you object, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Restricting or stopping our use of your data may also impact on our ability to provide our services. Depending on the extent of your request we may be unable to continue providing you with our service.
Opting out of receiving communications from us
In compliance with GDPR, our communications are designed and managed to have a positive impact that is supportive of your professional interests. However, you can opt out of these communications at any time if you prefer not to receive them. Use the unsubscribe link in the email footer or contact us at email@example.com if you wish to request this. Please note that if you have an existing customer contract with us, we will need to ensure we have alternative contact details. These are needed for providing future communications that are critical to the customer/supplier relationship.
Transferring your information
In the event that we process your data by automated means where you have either provided us with consent for us to use your information or where we used the information to perform a contract with you, you have the right to request that we send you or to another organization, a copy of the personal data we hold about you, for example when you are dealing with a different service provider. If you would like us to move, copy, or transfer your information please let us know by email to firstname.lastname@example.org. We will respond to you within one month after assessing whether or not this is possible, taking into account the technical compatibility with the other organization in question.
Website cookies and link tracking
Cookies are text files that identify your computer to our server, allow you to access downloadable content for a period of time after you have registered on the website, and provide us with statistical information about what you do on the website. By using your browser controls, you are always in control of the cookies we store and access on your computer. You generally have the opportunity to set your computer to accept all cookies, to notify you when a cookie is issued, or not to receive cookies at any time. If you refuse a cookie it may prevent the proper operation of the site.
Cookies allow us to provide important site functionality so you don’t have to re-enter lots of information. They also allow us to remember what links and pages have been clicked or viewed during a session. If you have provided us with personal data, completing a contact form for example, or if you have clicked through from a personalized email, we may associate your data with other information. This will allow us to identify and record what is most relevant to you, and to improve and tailor future campaigns to your specific areas of professional interest.
We use a combination of both session and persistent cookies. Session cookies keep track of your current visit and how you navigate the site, persistent cookies enable our website to recognise you as a repeat visitor when you return. The session cookies will be deleted from your computer when you close your browser. Persistent cookies will be removed on a pre-determined expiry date, or when deleted by you.
Questions and complaints about the use of your personal data
Any queries or concerns about the way in which your data is being used can be sent to email@example.com.
Please expect a response within 30 days. Further information can be found at www.ico.org.uk or 0303 123 1113.